For all you software companies and developers who have thrived on making your software difficult so you can drive professional services. Well…your days are numbered…it is a depression out there…so, if the layoffs at most of the large technology service firms has not convinced you, then take a deeper look at their numbers (revenue, earnings, etc…) It is a real struggle out there as potential customers further scrutinize their software purchases, including the professional services required to deploy and implement the software. Tough times require a different approach….at least from these eyes…Simplicity Rules the Day! Here are some quick thoughts from a software pitcher on the road:
1. The level of scrutiny each dollar spent on technology is unprecedented. your better have your game face on. The road is littered with failed hopes and broken dreams of software sales folks.
2. Software that helps companies cut or limit costs are king. All others should expect a longer close cycle and revenue shortcomings.
3. Beware if your model requires professional services to be 2 to 3 times the original software cost. Potential customers have wisened up to this approach and it is low hanging fruit for them to trim.
4. If you are not providing your software in a form that allows for quick evaluation and implementation at a fair price…well watch out…cause your competitor is or will be soon.
5. Simplicity…Simplicity…Simplicity! If I have to explain this to you…then it is too late Roadkill!
In the words of Bob Dylan “The times they are changing”, so buckle up for the wild ride, because it isn’t almost over…it is just beginning.
Good luck…some of you are going to need it!
Cheers
