Me 2.0: Branding yourself online – CNN.com. – This is a great article about Personal Branding and you. I really believe personal branding is critical to expanding your professional life. The article makes a great point about how most professionals are really just numbers to an organization, either an employee number or an overhead cost on the accounting books. To separate yourself from the other “numbers”, one needs to promote their personal brand and do it highly visible fashion. While the article talks mainly about blogs, I would suggest Tweeting, having a correct Google Profile (for search) and using professional networking sites LinkedIn and Xing. There are many other ways to promote your brand but these are fundamental to your success.
